What is Reputation Management?
The digital shift is changing the business environment. With the invention and significant use of the internet, businesses are forced to invest in an online presence to interact with their clients directly.
Have you ever googled your business? Do you often come across information that doesn’t positively reflect on your business? With vast amounts of communication and engagements between businesses and consumers happening online, it’s common for you to find customer feedback that negatively reflects your business.
Prospective clients will always look up a company before they decide to purchase from them. This is usually to ensure that they are dealing with a respectable and reputable company. Statistics show that the average consumer spends approximately 13 minutes and 45 seconds reading reviews before deciding on a company.
Who’s Talking About You Online?
Regardless of the size and industry of your business, people are talking about you online. They may leave comments on your website, tweet about their customer experience, or inquire about your latest products on your social media platforms. As a company, you cannot control what people think about your brand. However, you can control what they see, which in turn shapes the way they think about your company. This is where reputation management comes in. But what exactly is reputation management.
Online Reputation Management:
Also known as online repute management, this management refers to the effort to influence how your brand is publicly perceived online. It involves addressing content and customer feedback and monitoring a brand’s standing using strategies and techniques that solve and prevent issues that could damage a brand’s standing. The purpose of digital reputation management is to build a digital public image, counteract misleading information, and create balance so that anyone searching for your business finds positive reviews and customer experiences that paint your company in the best light.
As a company, why should you invest in reputation management?
Five Reasons Reputation Management is Worth the Money
Here are five reasons why this management service is a good investment for your business.
1. A Good Reputation Builds Trust and Credibility:
Many consumers prefer buying from brands they trust. It’s, therefore, essential for you to establish a way of fostering trust with your clients. With negative feedback traveling faster than positive customer feedback, you must address this feedback on time before they lead to devastating effects on your company. With many consumers depending on other people who have bought the same products for recommendations, brands with a good digital reputation are more trusted and more credible to consumers’ eyes. This trust ultimately results in higher sales.
2. A Good Reputation Helps to Increase Brand Awareness:
Making people familiar with your brand is crucial for your business. If your target consumers can recognize your brand, they will likely choose you over the competition. Having a good standing will result in positive customer reviews that will help paint your business as a reputable brand and make your business visible to a new and larger market.
3. A Good Reputation Helps You Boost Sales:
Not managing your online presence can cost you a customer or two. A survey shows that 81% of people do some digital research before making a purchase, and another 61% of them read product reviews before making a purchase. Businesses and products with the most positive reviews tend to attract most prospective clients, while most consumers skip past service providers and products with many negative reviews. These prospective clients eventually turn into sales.
Since your online presence influences consumers’ final purchasing decisions, you need to ensure that you have a good online reputation not to turn away potential clients.
4. A Good Reputation Helps You Get Better SEO Rankings:
The optimum platform for your products and services to be seen is through a search engine. With thousands of consumers looking digitally for products and services similar to those you provide, your business must be visible to these consumers. Since very few people go past the first search engine results page, ranking higher is of great advantage to your business.
Customer reviews about your company have a huge impact on search engine rankings. This is because SEO algorithms know that customers place a lot of stress on a company’s reviews before purchasing. Businesses with positive reviews and high customer satisfaction levels tend to have increased SEO visibility, mostly appearing on the first search engine results page. Increased visibility leads to increased customer and website traffic, ultimately generating sales for your business.
5. A Good Reputation is a Source of Free or Lower-Cost Marketing:
Online positive reviews provide you with a cheaper and easier way to make consumers aware of your brand. Managing your online standing by engaging with clients will make your target consumers feel like they are part of the brand even before purchasing anything from you. This will make prospective clients champions of your brand and ultimately make your marketing efforts much easier and cheaper when it’s time to convince them to purchase from you.
While you can easily shrug off negative comments and move on in real life, you cannot do the same for online reviews about your business. Whether it’s from unsatisfied clients or even spam content, negative reviews about your business have the potential of damaging your standing and driving clients away. You, therefore, need to address them immediately before they have devastating effects on your business.
To get the best out of your online reputation management, you need to hire a professional.
Receive Professional Help with Your SEO Efforts
Here at BizIQ, we offer marketing packages, optimization solutions, and reputation management services to make it easier for businesses like yours to take your SEO and digital marketing game to the next level. Our efforts will also enable you to attract more customers, boost your brand awareness, and build and become a reputable brand in the eyes of your target audience.