A Comprehensive Guide to Local SEO in 2021SEO is an overall important aspect of any marketing strategy. However, any good marketer knows that it’s useless to spend millions targeting a general audience. Excellent and effective marketing aims at spending money only on people you view as relevant clients. The most effective form…
Best Marketing Campaign Ideas During the PandemicWhen we rang in 2020, no one knew what the year had in-store for us. No one could’ve predicted that, in mid-March, governors across the country would issue shelter-in-place orders and businesses deemed non-essential would shut down operations. Now, months after the first COVID-19 cases,…
Step-by-Step Guide: How to do SEO on Your OwnSearch engine optimization is the process of improving your website to gain an audience through organic results. SEO does not involve paid advertisements to get traffic; it’s simply ranking in search results. If your site isn’t on the front page of Google, you probably aren’t…
How to Motivate Your Sales TeamIs your sales team in dire need of a motivational speech? As it turns out, implementing creative team building methods into your office environment might… By Guest Writer
Marketing Sales Calls—We All Get Them, Here’s How to Spot the ScamsIf you own a small business, chances are you get marketing sales calls every single day. Most of the time, these calls come from marketers… By Guest Writer
How Much Does a Website Cost?If you are in the market for a new website design, you may be wildly surprised at the quotes you will receive from the web… By Guest Writer
How Do I Get My Business Found on the Internet? Does it ever feel like finding your business online is a bit like playing hide-and-seek? You’re not alone. The mark of any successful business is… By Dorothy Wolden
How to Monitor Your Business’ Online ReputationWith the Internet becoming the first source of information that customers turn to when they are evaluating a business’services or products, your companys online reputation can… By Guest Writer
Why Is My Business Not Showing Up on Google?While you may have developed a quality website, if it isn’t showing up on Google, you have a problem. You want to make sure your customers… By Guest Writer
How Does SEO Marketing WorkYou may have heard of SEO, or Search Engine Optimization. It’s defined as the methods used to boost the ranking or frequency of a website… By Guest Writer
Why All Local Businesses Need a Content Marketing Strategy Would you like to be able to attract customers and position yourself as an industry expert at the same time? You can. It’s all about… By Guest Writer
SEO Basics: How Keywords Help Your Business Get Found OnlineYou’ve heard it before: Your website needs keywords! But what are keywords, and why can’t Search Engine Optimizers stop talking about them? Put simply, keywords… By Dorothy Wolden
The Evolution of Word of Mouth92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy… By Dorothy Wolden
The Importance of a Google Plus Local Page to your Small BusinessWe’ve told you how online reviews are the new word of mouth for businesses. More and more consumers flock to online review sites before patronizing… By Dorothy Wolden
The Importance of Accurate and Consistent Local Directory ListingsIf you have a small business, whether or not you have a website or are doing any type of local online marketing, your business probably… By Annette Sugden
What is the Best Way to Get SEO at a Reasonable PriceIn the modern era, when someone is looking for products and services, they tend to turn to the internet for help. They will visit a… By Tyson Copeland
7 Ways to Improve Your Local SEO Right NowStatistics show that 46% of searches on Google are for local businesses. Customers search for the best services and products near them. They need answers,… By Tyson Copeland
A Comprehensive Guide to Local SEO in 2021SEO is an overall important aspect of any marketing strategy. However, any good marketer knows that it’s useless to spend millions targeting a general audience.… By Rubi Centeno
How to Use Google Trends to Find Season Keyword TrendsIn today’s era, the vast majority of people use the internet when they are looking for products and services. Therefore, it is important for everyone… By Tyson Copeland
5 Must Do SEO Tips for an Online CBD BusinessCBD is becoming one of the fastest-growing industries in the world, and many CBD business owners are taking their products onto the internet to make… By Tyson Copeland
9 Most Important Local SEO Ranking Factors for Small BusinessesIf you are looking for ways to compete in the modern era, then you need to leverage the power of digital marketing. Put simply, most… By Tyson Copeland
8 Reasons Your Site Isn’t Showing Up on Google (and How to Fix It)Every month, people conduct between 40-60 billion searches on Google. Of those billions of searches, 46 percent had local intent. Furthermore, 91 percent of adults… By Tyson Copeland
What is the Importance of Local SEO for Small BusinessesMany small business owners are still trying to figure out online marketing. In order to stand out, small businesses should embrace local SEO. Local SEO… By Tyson Copeland
9 Local SEO Tips Every Small Business Owner Can Benefit FromIn today’s world, it is important for all small businesses to make sure they have a strong online presence. While there is still a place… By Tyson Copeland
100 Hottest Keywords for Local Plumbing CompaniesDuring this current age of technology, plumbing has become a very competitive industry. People are starting to rely on search engines to find a plumbing… By Rubi Centeno
Step-by-Step Guide: How to do SEO on Your OwnSearch engine optimization is the process of improving your website to gain an audience through organic results. SEO does not involve paid advertisements to get… By Tyson Copeland
What is an SEO Title Tag & Why is it So Important?HTML is not exactly a coding language, but it is a structural language used on the Internet so that sections, paragraphs, headings, and links can… By Tyson Copeland
A Complete Local SEO Checklist for Small BusinessesIs your business visible to your customers? Let’s say you run a restaurant. There are plenty of restaurants out there, and keying in, let’s say,… By Dorothy Wolden
10 Local and Affordable SEO Strategies for Small BusinessesWhat is Local SEO? SEO stands for search engine optimization. It focuses on the strategies and activities that boost your visibility on a global level.… By Tyson Copeland
A Simple Guide to Optimization for Local SearchIn the ever-evolving digital world, all businesses should strive to digitize their processes to survive the competition. Creating an online presence is the first step… By Tyson Copeland
7 Ways to Improve Your Local SEO Right NowStatistics show that 46% of searches on Google are for local businesses. Customers search for the best services and products near them. They need answers,… By Tyson Copeland
A Comprehensive Guide to Local SEO in 2021SEO is an overall important aspect of any marketing strategy. However, any good marketer knows that it’s useless to spend millions targeting a general audience.… By Rubi Centeno
100 Hottest Keywords for Local Roofing CompaniesIn today’s world, digital marketing is one of the cornerstones of every advertising campaign. Including roofing, when someone is looking for products or services, they… By Tyson Copeland
The Ultimate Local SEO Strategy for Small Business OwnersIn today’s era, it is critical to have a strong online presence. The reality is that when people are looking for products and services, they… By Tyson Copeland
Ideas for Marketing Your Roofing Company That Small Business Owners Should Try TodayWhen operating and marketing your roofing business, finding leads can be a major challenge. Luckily, there are multiple ideas you can implement to ensure a… By Dorothy Wolden
Start Planning Your Holiday Season Campaigns NowThe holiday season is always an important time for retailers and an opportunity to bolster sales before the end of the year. This year has… By Dorothy Wolden
Best Marketing Campaign Ideas During the PandemicWhen we rang in 2020, no one knew what the year had in-store for us. No one could’ve predicted that, in mid-March, governors across the… By Dorothy Wolden
Are You Ready for What’s Next? Post-COVID-19 Marketing Strategies for Your RelaunchGet ready for the new norm. Life after COVID-19 is going to be different. How? Well, that remains to be seen—at least until there’s some… By Dorothy Wolden
How to Do Local SEO and Drive More Foot-Traffic to Your BusinessWhile organic SEO helps to improve your website’s visibility on a global scale, local SEO involves optimizing for local search. Essentially, local SEO is designed… By Tyson Copeland
Best Marketing Campaign Ideas During the PandemicWhen we rang in 2020, no one knew what the year had in-store for us. No one could’ve predicted that, in mid-March, governors across the… By Dorothy Wolden
Are Google My Business accounts free? What we know about the Google My Business consumer survey. Last month, Google My Business sent out a mysterious survey to some of its… By Kandice Tyler
Is Google+ Shutting Down For Small Businesses in 2019?Yes, Google + is shutting down for everyone, including your small business. Originally, the tech giant had planned to just shut down the consumer version… By Annette Sugden
How Amazon’s Alexa is Changing Small BusinessWith smart speakers and digital assistants like Amazon’s Alexa and Google Digital Assistant, there’s no doubt that voice search and AI are quickly changing online… By Annette Sugden
2018 Top 3 Google Updates that Impact Small Business The word ‘Google’ paired with ‘Update’ has the potential to strike fear into the hearts of SEOs and marketers everywhere. Let’s face it. The… By Dorothy Wolden
Google Rebrands Adwords, DoubleClick and MoreGoodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often what… By Annette Sugden
Google Announces New Help for Service Area Business ListingsIt looks like Google is ready to give some love to service area businesses after all. For nearly 2 months now some service area businesses… By Annette Sugden
Google My Business Removes Business Hours for Some CategoriesIn what continues to be a whirlwind of a week for Google My Business updates, our talented team of GMB sleuths (aka our Local Listings… By Dorothy Wolden
Update: Google Expands Menu Feature to Services BusinessLast Thursday, our Local Listings Department noticed something interesting with a few of our clients’ Google My Business profiles in the form of the ability… By Annette Sugden
Google Adds Services to Menu Area of Google Maps AppGoogle seems to be slowly rolling out or testing a new Google My Business feature. At about 10 am this morning, Local Listings Specialist Team… By Annette Sugden
Reviews and All User Generated Content Mysteriously Vanish From GoogleSometime Thursday, March 15, 2018, all user-generated content seemed to have mysteriously disappeared from Google and Google has no idea where it went or what… By Annette Sugden
The Google Chrome Site Not Secure Warning is ComingIn July of 2018, Google will release a new version of the popular Chrome web browser that will display a warning designed to make your… By Annette Sugden
What is PPC Management and Do I Need to Run Paid Ads?Your online presence is vital to your business success. Search engine optimization is one way to get traffic to your website. Users go to a… By Dorothy Wolden
How to Advertise on Google and Get an ROIGoogle Ads allow you to show your ads to the right people, in the right place and at the right time. By targeting adverts for… By Müge Jones
SEO vs PPC, Which is Better for Achieving my Business GoalsSmall business owners like you want to know which is better, SEO or PPC? After all you may have heard that SEO takes a long… By Rubi Centeno
How to Run a Successful Display Ad Retargeting CampaignFor online businesses, conversion rates are a matter of life and death. According to a recent article from Forbes, the average conversion rate is only… By Müge Jones
How Does Pay-Per-Click Advertising Work & Should I Do It?Paid search is a digital marketing technique that allows advertisers to display ads on search engines such as Google or Bing. Apart from pay-per-click, other… By Müge Jones
4 Things to Look for When Choosing a Google Ads Management AgencyAs you shape your digital marketing strategy, you will consider the various options available to you. You will also look for ways to get the… By Müge Jones
6 Carpet Cleaning Marketing Ideas That WorkConsidering the number of residences and offices that have carpets, there is no doubt that the demand for carpet cleaning services is high and will… By Kandice Tyler
6 Car Dealership Marketing Ideas That WorkIn 2019 the automotive industry in the US grossed $752 billion in output. The market is also incredibly competitive, with many car dealers jostling for… By Kandice Tyler
Common Google & Facebook Ad’s Abbreviation MeaningsMarketing has become very dynamic. While there was a time when billboards, print media, and TV commercials could do all the work to sell products,… By Dorothy Wolden
5 Landscaping Marketing Ideas That WorkLandscaping is a thriving business that attracts many new entrepreneurs each year. It has continued to grow every year, and in 2019 alone the industry’s… By Tyson Copeland
Why PPC & SEO Are Better Together [2020 Update]Online marketing is a system in which there is arguably no such thing as overkill. Certainly, there is more than enough room for discussion and… By Müge Jones
What is Paid Media (How to Use It)Paid media is one of the tactics that a business can use to get the word out about their brand or service. It’s a tool… By Dorothy Wolden
