How to Use Small Thanks with Google to Share Online ReviewsHave you ever received such a great online review from one of your customers that you wanted to shout about it from the top of a mountain? We have (nearly... Feb 23, 2018 by Lexi St. Laurent
6 Easy Ways to Incorporate Video in Your Online MarketingThe importance of video in marketing has been the mantra of marketing “gurus” since Google bought YouTube in 2006. Twelve years later, video has become a very, very big deal. One... Feb 21, 2018 by Tim Mechling
Google Chrome’s Ad-Blocker Won’t Destroy Your PPCIf you’ve been watching the news or reading it online, you may have seen something about Google, yes, Google, launching an ad blocker in its Google Chrome Internet browser. What... Feb 19, 2018 by Annette Sugden
How to Take and Share High-Quality Photos with your Cell PhoneLow-quality photos can lead to a bad first impression online. But taking great photos for your business’ online profiles is as simple as learning a few tricks on your smart... Feb 6, 2018 by Tim Mechling
What to Do When You Don’t Show Up on GoogleHave you ever Googled yourself? Be honest. Most of us have done it at least once, and if you’re like most business owners, you’ve probably searched for your business on... Feb 1, 2018 by Lexi St. Laurent
5 Mistakes to Avoid on Your Google My Business ListingA Google My Business listing is a crucial part of your business’s web presence. As soon as business owners realize how important it is, they often scramble to get the... Jan 25, 2018 by Tim Mechling
5 Better Blog Topics Every Small Business Should Write AboutWriting is hard. But marketers are constantly telling you how great blogging is for your small business. I write for a living. Specifically, I write marketing copy for a living.... Jan 24, 2018 by Annette Sugden
How to Thrive After the Facebook News Feed Algorithm UpdateIf you’ve been anywhere near Facebook recently, you’ve probably noticed a few alarming headlines popping up about a recent change to the algorithm that controls what you see in your... Jan 18, 2018 by Lexi St. Laurent
Facebook’s News Feed Update Could be Big News for Small BusinessFacebook’s January 2018 algorithm update is poised to change the face of your Facebook News Feed – and it could make it harder for your small business to get found. Facebook... Jan 12, 2018 by Lexi St. Laurent
American Small Businesses: Past, Present, and FutureEvery politician’s favorite phrase is some mutation of “Small businesses are the backbone of the American economy.” Whether they’re pandering or not, small businesses have always been an important part... Dec 16, 2017 by Tim Mechling
The Weirdest Google My Business Categories of 2017 Some of the categories on Google My Business are a little out there… So, in lieu of writing on something genuinely helpful and informative today, we’re going to devote a... Dec 8, 2017 by Paul Beimers
SEO Changes in 2018: What the Experts are PredictingAs 2018 fast approaches, SEOs are taking a step back and regarding the past year’s search trends with the shrewd eyes of weathered war heroes. They’ve seen it all, from the... Dec 5, 2017 by Tim Mechling
Who Controls Your Google My Business Content?Google is an important site for businesses not only because of its search engine but because of Google My Business (GMB). Your Google local business listing provides information about businesses that... Apr 26, 2019 by Annette Sugden
Google My Business Will Mail Your Service-Area Business Verification Postcard to Any AddressHey kids! You too can get a Google My Business verification postcard for your service-area business listing sent to any address that isn’t a post office box, regardless of whether... Mar 15, 2019 by Annette Sugden
How To Use Google’s New Complaint Form to End Google Maps FraudFake Google listings that show up in Google maps and Google local search results are a massive threat to rankings for small local businesses. More help from Google has arrived... Mar 11, 2019 by Annette Sugden
How To Take Your Small Business Content from 1x to 10x in 3 Easy StepsHi! I’m Annette from BizIQ! As a small business owner, you’ve probably read articles from marketing experts telling you that in order to compete, you need to create 10x content.... Mar 1, 2019 by Annette Sugden
What are the best local SEO strategies for small business?Search engine optimization is just as important for small businesses as it is for large corporations. By using effective local small business SEO strategies, your company can level the playing... Feb 28, 2019 by Lexi St. Laurent
9 Ways to Promote a Local Business Online in 2019Small businesses can often feel lost amid the online giants. While it’s obvious that there’s no way to compete with their marketing budget, there are strategies that can enhance your... Feb 21, 2019 by Lexi St. Laurent
What is the difference between SEO and SEM in digital marketing?In your online marketing research, you may have heard of search engine marketing vs. search engine optimization. There is a lot of confusion about the two different types of internet marketing.... Feb 20, 2019 by Lexi St. Laurent
Google Announces Major Improvements For Service Area BusinessesWhen it comes to service area businesses like plumbers, electricians, landscapers, and other service businesses without a physical location, Google My Business (GMB) local business listings have come up short.... Jan 24, 2019 by Annette Sugden
How to Recover a Google ListingIf you’re a business owner who has anything to do with marketing, chances are you are well aware of the enormous benefits a Google My Business listing brings to your... Jan 3, 2019 by Lexi St. Laurent
Managing Marketing Expenses: How Much Should I budget for Marketing in 2019?How much should a small business spend on marketing in 2019? Your small business marketing budget for the coming year will depend on a number of factors, starting with the... Jan 1, 2019 by Lexi St. Laurent
I Need More Customers! How to Find Good Prospects for Your BusinessYour small business might have an incredible product or service, rock-star employees, and incredible values—but without enough customers, it will struggle. Keep reading to discover valuable tips for finding more... Dec 31, 2018 by Lexi St. Laurent
How Do I Know If My Google Beacon Is Working?So you received a free Google Project Beacon. Great! I did too. So how do you know if your Google beacon is working? It’s confusing, right? The beacon itself doesn’t... Dec 28, 2018 by Annette Sugden
Is Google+ Shutting Down For Small Businesses in 2019?Yes, Google + is shutting down for everyone, including your small business. Originally, the tech giant had planned to just shut down the consumer version of the Google social media... Feb 15, 2019 by Annette Sugden
How Amazon’s Alexa is Changing Small BusinessWith smart speakers and digital assistants like Amazon’s Alexa and Google Digital Assistant, there’s no doubt that voice search and AI are quickly changing online marketing for small business. A... Aug 11, 2018 by Annette Sugden
2018 Top 3 Google Updates that Impact Small BusinessThe word ‘Google’ paired with ‘Update’ has the potential to strike fear into the hearts of SEOs and marketers everywhere. Let’s face it. The search giant is known for throwing... Aug 8, 2018 by Lexi St. Laurent
Google Rebrands Adwords, DoubleClick and MoreGoodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often what they’re communicating is important. Sometimes... Jul 7, 2018 by Annette Sugden
Google Announces New Help for Service Area Businesses ListingsIt looks like Google is ready to give some love to service area businesses after all. For nearly 2 months now some service area businesses as well as the digital... Jun 15, 2018 by Annette Sugden
Google My Business Removes Business Hours for Some CategoriesIn what continues to be a whirlwind of a week for Google My Business updates, our talented team of GMB sleuths (aka our Local Listings Specialists) have once again noticed... Apr 5, 2018 by Lexi St. Laurent
Update: Google Expands Menu Feature to Services BusinessLast Thursday, our Local Listings Department noticed something interesting with a few of our clients’ Google My Business profiles in the form of the ability to add services from the... Apr 4, 2018 by Annette Sugden
Google Adds Services to Menu Area of Google Maps AppGoogle seems to be slowly rolling out or testing a new Google My Business feature. At about 10 am this morning, Local Listings Specialist Team Lead, Cassidee Gregory noticed something... Mar 29, 2018 by Annette Sugden
Reviews and All User Generated Content Mysteriously Vanish From GoogleSometime Thursday, March 15, 2018, all user-generated content seemed to have mysteriously disappeared from Google and Google has no idea where it went or what happened. That means no customer... Mar 15, 2018 by Annette Sugden
The Google Chrome Site Not Secure Warning is ComingIn July of 2018, Google will release a new version of the popular Chrome web browser that will display a warning designed to make your website visitors think twice before... Mar 4, 2018 by Annette Sugden
Why Your Small Business Can’t Afford to Ignore Google Questions & AnswersYou may or not remember, but back in August of 2017, Google rolled out a feature on the Google Maps app for Android called Google Places Questions & Answers. It... Feb 25, 2018 by Annette Sugden
Google Chrome’s Ad-Blocker Won’t Destroy Your PPCIf you’ve been watching the news or reading it online, you may have seen something about Google, yes, Google, launching an ad blocker in its Google Chrome Internet browser. What... Feb 19, 2018 by Annette Sugden
Should I use Google Ads or Facebook Ads to Market My Business?When it comes to online advertising for small business, there’s a lot of information, and unfortunately, misinformation too. One blog tells you to focus on social media; another tells you... Apr 9, 2019 by Annette Sugden
How to Master PPC Advertising on a BudgetAs a small business owner, you might wonder if online advertising will benefit your company while worrying about how much it might cost. How can you master PPC on a budget,... Apr 5, 2019 by Lexi St. Laurent
How to Master Facebook Ad Targeting Mastering Facebook ad targeting is about utilizing all the tools available in a meaningful fashion. There are many ways to get to your target audience and find motivated buyers.... Mar 25, 2019 by Lexi St. Laurent
Is SEM the Same as PPC? – Online Advertising For BeginnersFrom SEO to SEM to PPC, understanding the different options can help you determine the best approach for your organization. But how do you know which methods to choose and... Mar 7, 2019 by Annette Sugden
5 Paid Search & PPC Best Practices for 2019Internet marketing is a constantly evolving field, so it’s essential to stay up to date on new developments. And that includes your online advertising efforts, such as PPC. To help... Mar 6, 2019 by Lexi St. Laurent
9 Ways to Promote a Local Business Online in 2019Small businesses can often feel lost amid the online giants. While it’s obvious that there’s no way to compete with their marketing budget, there are strategies that can enhance your... Feb 21, 2019 by Lexi St. Laurent
How to Opt Out of Google’s Automatic Ad Campaign ManagementAs of Feb 4, 2019, Google Ads reps will start making changes to your account unless you opt out, even if you’re an agency or your PPC campaigns are managed... Feb 2, 2019 by Annette Sugden
How the Internet Knows What You’re Shopping ForHave you ever been surprised to visit a website for the very first time, and find ads on the web page which are specifically focused on a product you were... Dec 11, 2018 by Lexi St. Laurent
Google Rebrands Adwords, DoubleClick and MoreGoodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often what they’re communicating is important. Sometimes... Jul 7, 2018 by Annette Sugden
How to See Your Competitor’s Facebook AdsFacebook giant is taking a giant step forward and increasing its advertising transparency and user accountability efforts. They have recently introduced a tool that will allow users to see all... Jul 5, 2018 by Brittanie Sisson
The Anatomy of a Search Engine Results Page (SERP)Understanding the anatomy of a search results page and the different aspects of what your audience is seeing when they use Google is the first step to crafting a successful PPC... Jun 27, 2018 by Rhys Saxton
Facebook Ads 101: What is Persona TargetingWith over two billion monthly active users, Facebook advertising is a great addition to your marketing mix. There are many different ways to reach people on Facebook but one of... Jun 25, 2018 by Brittanie Sisson
