Why PPC & SEO Are Better TogetherOnline marketing is a system in which there is arguably no such thing as overkill. Certainly, there is more than enough room for discussion and disagreement on what type of... Jul 15, 2017 by Paul Beimers
Directory Listings & Websites – What’s the Difference?Every business wants to be found on the internet. Some small business owners choose to invest in online directories listings while others opt instead for a website. Not all business... Jul 13, 2017 by Brian Nash
New Feature Alert: How to Message Customers From Google My BusinessMore changes to Google My Business appear to be rolling out to a wider audience this week. With the recent expansion of Posts for Google to most businesses with a... Jul 12, 2017 by Lexi St. Laurent
Here’s What Arizona Small Businesses Should Know About Proposition 206If you’re a small business owner in Arizona, this Saturday marks a big change in the laws regarding paid sick leave. Passed in November of 2016, Proposition 206 kicks into... Jun 29, 2017 by Lexi St. Laurent
What Are Google Posts and How to Use Them?Have you heard about the latest feature from Google known as Google Posts? If not and you’re the owner, manager or marketer of a small business, you may want to... Jun 27, 2017 by Lexi St. Laurent
How to Measure Online Marketing Success (Without All the Metrics)One of the most attractive features of marketing a business online is the ease of tracking your return on investment. At least it should be easy. With an endless list... May 2, 2017 by Lexi St. Laurent
Do I Own My Domain Name? Probably Not.Picture this: Jane Doe from Jane’s Flower Shop calls her project manager here at BizIQ, and she is clearly alarmed. After a disappointing experience with her brother’s friend who is... Apr 17, 2017 by Lexi St. Laurent
A Buyer’s Journey: How Small Business Can Capitalize on Big Business Marketing MovesThe internet is getting smarter every day. It seems like a silly thing to say, doesn’t it? How can the internet itself get smarter? Nevertheless, as silly as it may... Mar 28, 2017 by Lexi St. Laurent
Google Now Requires Video Verification for Some BusinessesGoogle is now offering a new verification method for businesses previously deemed unverifiable within Google My Business. This is great news for some businesses who have previously had difficulty achieving... Mar 22, 2017 by Lexi St. Laurent
Just Say No To DIY Website BuildersSo you have a small business. Everybody tells you that you need a website, you need to tweet, maybe post on Instagram. You think you can do it yourself. You’ve... Feb 22, 2017 by Annette Sugden
Simplify Your Local Marketing Strategy in 2016 – And Still Kill It!Would you like to do less work and still get even more benefits? Of course you would. This year, instead of trying to be anywhere and everywhere, simplify your marketing strategy.... Feb 19, 2017 by Guest Writer
Death, Taxes and the Internet – The Old Saying Needs an Update“In this world, nothing can be said to be certain except death and taxes.” -Benjamin Franklin You’ve no doubt heard the old saying by Benjamin Franklin. But there is something... Feb 17, 2017 by Lexi St. Laurent
Google Announces Major Improvements For Service Area BusinessesWhen it comes to service area businesses like plumbers, electricians, landscapers, and other service businesses without a physical location, Google My Business (GMB) local business listings have come up short.... Jan 24, 2019 by Annette Sugden
How to Recover a Google ListingIf you’re a business owner who has anything to do with marketing, chances are you are well aware of the enormous benefits a Google My Business listing brings to your... Jan 3, 2019 by Lexi St. Laurent
Managing Marketing Expenses: How Much Should I budget for Marketing in 2019?How much should a small business spend on marketing in 2019? Your small business marketing budget for the coming year will depend on a number of factors, starting with the... Jan 1, 2019 by Lexi St. Laurent
I Need More Customers! How to Find Good Prospects for Your BusinessYour small business might have an incredible product or service, rock-star employees, and incredible values—but without enough customers, it will struggle. Keep reading to discover valuable tips for finding more... Dec 31, 2018 by Lexi St. Laurent
How Do I Know If My Google Beacon Is Working?So you received a free Google Project Beacon. Great! I did too. So how do you know if your Google beacon is working? It’s confusing, right? The beacon itself doesn’t... Dec 28, 2018 by Annette Sugden
How Google Beacons Work: The Google Beacon Master PlanBeacons, beacons, Google beacons are getting talked about everywhere. That’s partly because as I reported back in July 2018 in this BizIQ post, Google has been sending free beacons to small businesses... Dec 14, 2018 by Annette Sugden
Google’s New Local 4-Pack Hotel Search ResultsGoogle has been testing and adding new features to the local packs and the local knowledge panel in Google search results at a rapid pace over the last year, and... Dec 12, 2018 by Annette Sugden
Why You Need to Download the New Google My Business AppWith all the new features Google keeps adding to Google My Business (GMB), including things like Posts, Questions and Answers, the return of Business Descriptions, and more, it stands to... Dec 10, 2018 by Annette Sugden
How to Manually Verify your Google My Business ListingFor the last year, I have been a Google Local Specialist. Meaning that I have had to deal with many Google headaches, although Google’s ultimate headache – Google Manual Verifications... Nov 24, 2018 by Kandice Ginger
What the Google+ Shutdown Means For Your Small BusinessAfter a long, awkward life as a botched social media service, Google+ is finally going the way of all flesh. Google’s strange lurch into social media is officially coming to... Oct 23, 2018 by Tim Mechling
Why Optimizing Your Google My Business Listing Is Important in 2018There have been more Google changes than ever lately. It’s too soon to know for sure which of the changes will stick and if the latest rebranding of Google Adwords to... Sep 26, 2018 by Annette Sugden
3 New Google My Business Updates to Watch Out For in 2018Google is currently testing at least 3 new possible Google My Business features that we hope they will make widely available soon. They include new developments when it comes to... Sep 19, 2018 by Annette Sugden
Is Google+ Shutting Down For Everyone in 2019?Yes, Google + is shutting down for everyone, including your small business. Originally, the tech giant had planned to just shut down the consumer version of the Google social media... Feb 15, 2019 by Annette Sugden
How Amazon’s Alexa is Changing Small BusinessWith smart speakers and digital assistants like Amazon’s Alexa and Google Digital Assistant, there’s no doubt that voice search and AI are quickly changing online marketing for small business. A... Aug 11, 2018 by Annette Sugden
2018 Top 3 Google Updates that Impact Small BusinessThe word ‘Google’ paired with ‘Update’ has the potential to strike fear into the hearts of SEOs and marketers everywhere. Let’s face it. The search giant is known for throwing... Aug 8, 2018 by Lexi St. Laurent
Google Rebrands Adwords, DoubleClick and MoreGoodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often what they’re communicating is important. Sometimes... Jul 7, 2018 by Annette Sugden
Google Announces New Help for Service Area Businesses ListingsIt looks like Google is ready to give some love to service area businesses after all. For nearly 2 months now some service area businesses as well as the digital... Jun 15, 2018 by Annette Sugden
Google My Business Removes Business Hours for Some CategoriesIn what continues to be a whirlwind of a week for Google My Business updates, our talented team of GMB sleuths (aka our Local Listings Specialists) have once again noticed... Apr 5, 2018 by Lexi St. Laurent
Update: Google Expands Menu Feature to Services BusinessLast Thursday, our Local Listings Department noticed something interesting with a few of our clients’ Google My Business profiles in the form of the ability to add services from the... Apr 4, 2018 by Annette Sugden
Google Adds Services to Menu Area of Google Maps AppGoogle seems to be slowly rolling out or testing a new Google My Business feature. At about 10 am this morning, Local Listings Specialist Team Lead, Cassidee Gregory noticed something... Mar 29, 2018 by Annette Sugden
Reviews and All User Generated Content Mysteriously Vanish From GoogleSometime Thursday, March 15, 2018, all user-generated content seemed to have mysteriously disappeared from Google and Google has no idea where it went or what happened. That means no customer... Mar 15, 2018 by Annette Sugden
The Google Chrome Site Not Secure Warning is ComingIn July of 2018, Google will release a new version of the popular Chrome web browser that will display a warning designed to make your website visitors think twice before... Mar 4, 2018 by Annette Sugden
Why Your Small Business Can’t Afford to Ignore Google Questions & AnswersYou may or not remember, but back in August of 2017, Google rolled out a feature on the Google Maps app for Android called Google Places Questions & Answers. It... Feb 25, 2018 by Annette Sugden
Google Chrome’s Ad-Blocker Won’t Destroy Your PPCIf you’ve been watching the news or reading it online, you may have seen something about Google, yes, Google, launching an ad blocker in its Google Chrome Internet browser. What... Feb 19, 2018 by Annette Sugden
How to Opt Out of Google’s Automatic Ad Campaign ManagementAs of Feb 4, 2019, Google Ads reps will start making changes to your account unless you opt out, even if you’re an agency or your PPC campaigns are managed... Feb 2, 2019 by Annette Sugden
How the Internet Knows What You’re Shopping ForHave you ever been surprised to visit a website for the very first time, and find ads on the web page which are specifically focused on a product you were... Dec 11, 2018 by Lexi St. Laurent
Google Rebrands Adwords, DoubleClick and MoreGoodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often what they’re communicating is important. Sometimes... Jul 7, 2018 by Annette Sugden
How to See Your Competitor’s Facebook AdsFacebook giant is taking a giant step forward and increasing its advertising transparency and user accountability efforts. They have recently introduced a tool that will allow users to see all... Jul 5, 2018 by Brittanie Sisson
The Anatomy of a Search Engine Results Page (SERP)Understanding the anatomy of a search results page and the different aspects of what your audience is seeing when they use Google is the first step to crafting a successful PPC... Jun 27, 2018 by Rhys Saxton
Facebook Ads 101: What is Persona TargetingWith over two billion monthly active users, Facebook advertising is a great addition to your marketing mix. There are many different ways to reach people on Facebook but one of... Jun 25, 2018 by Brittanie Sisson
Going Once, Going Twice – How Google Auctions Ad SpaceLearn how to make sure your PPC ads get to the top, so you can start generating real results from your investment in a paid media strategy. You might assume... May 3, 2018 by Rhys Saxton
How to Choose the Right AdWords Strategy for Your BusinessGet to know the three most common Google AdWords strategies designed to increase exposure and bring in more leads to your business. When you think of ads on Google, you... Apr 25, 2018 by Rhys Saxton
5 Ways You Might be Wasting Money with AdWords ExpressAdwords Express might not be the best pay-per-click solution for your business. In fact, you could be wasting more money than you realize. If your small business does any... Mar 19, 2018 by Lexi St. Laurent
Google Chrome’s Ad-Blocker Won’t Destroy Your PPCIf you’ve been watching the news or reading it online, you may have seen something about Google, yes, Google, launching an ad blocker in its Google Chrome Internet browser. What... Feb 19, 2018 by Annette Sugden
What to Do When You Don’t Show Up on GoogleHave you ever Googled yourself? Be honest. Most of us have done it at least once, and if you’re like most business owners, you’ve probably searched for your business on... Feb 1, 2018 by Lexi St. Laurent
Google Home Services: Why Small Businesses Need to Pay AttentionAs the owner of a small business, you’re obviously strapped for time. If you can’t keep up with all the changes and new products Google has for both users and... Aug 18, 2017 by Annette Sugden
