Step-by-Step Guide: How to do SEO on Your Own Search engine optimization is the process of improving your website to gain an audience through organic results. SEO does not involve paid advertisements to get traffic; it’s simply ranking in search results. If your site isn’t on the front page of Google, you probably aren’t…
7 Reasons to Consider Hiring a Digital Marketing Agency The advent of the internet and its rapid adoption has significantly transformed the global marketplace. It has provided business owners with countless opportunities to engage the masses and market their products. In this fast-paced world of digitization, it’s increasingly becoming challenging for organizations to maintain…
A Small Business Guide on How to Write a Blog Post Most small businesses have a blog on their website. Whether you had a designer create a site for you or bought a stock template to customize, a blog section is standard these days—and for good reasons. A blog can be your small business’ most powerful…
How a CDN Solves 2 Big Small Business Website Woes Brick-and-mortar businesses have long been concerned with the security of their locations, and the quality and speed of service that their customers experience when they… By Dorothy Wolden
5 Elements You Don’t Need On Your Website in 2017 It’s 2017 and online, the user experience is king. Today’s customers research products and services they’re interested in online before they decide on a… By Annette Sugden
What is SSL Encryption and Should You Have It? Warning: The following post contains jargon in the form of what I like to refer to as “letter salad.” I’ve done my best to minimize… By Annette Sugden
The 5 Keys to a Great Review Response Customer reviews. We love them when they’re that 5 star review that says how awesome our business is. In fact, over 90% of consumers read… By Annette Sugden
Make Them Laugh: Use Humor to Build Your Small Business Brand Okay, here’s a picture for you: there’s a man. He’s wearing a sailor suit. No, a duck costume. No, a sailor suit over a duck… By Paul Beimers
The Mysterious Google Algorithm The Google core algorithm is the Holy Grail for digital marketers and SEOs. This shrouded, maniacally complicated, and ever-changing set of algorithms almost immediately made… By Tim Mechling
Crowdsourced Q&A: Google Launches New Questions & Answers Feature in Google Maps Google is always busy, but this past week they’ve been even busier than usual. In my article last week, I told you about the expanded… By Annette Sugden
Google Home Services: Why Small Businesses Need to Pay Attention As the owner of a small business, you’re obviously strapped for time. If you can’t keep up with all the changes and new products Google… By Annette Sugden
Why What Happened to Snopes Could Happen to Your Small Business Even if you’re not much for spending time on the internet, if you follow the news, you might have heard of a fact checking website… By Annette Sugden
Directory Listings & Websites – What’s the Difference? Every business wants to be found on the internet. Some small business owners choose to invest in online directories listings while others opt instead for… By Paul Beimers
New Feature Alert: How to Message Customers From Google My Business More changes to Google My Business appear to be rolling out to a wider audience this week. With the recent expansion of Posts for Google… By Dorothy Wolden
Here’s What Arizona Small Businesses Should Know About Proposition 206 If you’re a small business owner in Arizona, this Saturday marks a big change in the laws regarding paid sick leave. Passed in November of… By Dorothy Wolden
Step-by-Step Guide: How to do SEO on Your Own Search engine optimization is the process of improving your website to gain an audience through organic results. SEO does not involve paid advertisements to get… By Tyson Copeland
The Complete Guide to Google’s Algorithm Updates (and How to Optimize for Them) As the largest search engine in the world, Google has come a long way from its early days. One of the main reasons Google is… By Brandon Treadway
Google MUM: Google’s Newest Search Technology These days, it’s hard to understand how much impact search engines like Google have on our daily lives. Try to remember what it was like… By Alex Taylor
Google Lighthouse Reports: Your Best SEO Friend in 2021 As a business, your website is one of your most crucial assets so it’s imperative to make sure that your site runs smoothly and efficiently.… By Brandon Treadway
The Power of Links & Anchor Text in Your SEO As any business knows, search engine optimization is crucial for building a stronger and more productive marketing strategy. However, there are so many components related… By Rubi Centeno
5 Common SEO Mistakes You’re Making (and How to Avoid Them) Search engine optimization (SEO) is an excellent, cost-effective way to get traffic to your small business website. However, there are some pitfalls to avoid. Follow… By Annette Sugden
10 Ways to Get Free Online Advertising (Including Google) When asked about the best way to advertise your small business online and off, do answer, “I don’t?” What if we told you, there are… By Dorothy Wolden
Content is Not King… But It Can Be: How to Write SEO Content that Ranks “Content is King.” For years marketers have been preaching these three words since Bill Gates wrote them in an essay about the future of the… By Brandon Treadway
Why Doesn’t My Website Appear In Google Search Results? One of the most frequently asked questions many small business owners ask is: “Why doesn’t my website appear in Google search results?” or “How come… By Annette Sugden
Six Best Local SEO Tips for the Holidays Preparing your business for a holiday can be stressful, whether it’s Mother’s Day, the Fourth of July or Halloween you want to be prepared. As… By Kandice Tyler
Comprehensive Guide to Writing SEO Product Descriptions Why SEO-Friendly Product Descriptions are Important 53% of shoppers research a product before they make a purchase decision. More research shows that 87% of shoppers… By Tyson Copeland
6 Google Alternative Search Engines to Use in 2021 Even with a global online market share of 88%, more and more users online are looking for alternatives to Google. It’s become so engrained in… By Tyson Copeland
How to Delete a Business on Google Maps So, can a person delete their business from Google Maps? It’s kind of a trick question, and the short answer is – you can’t. Keep… By Paul Beimers
Should I Use My Home Address for My Business on Google? According to research studies, over 50% of small enterprises operate from homes. If your small business is one of them, you might be wondering if your… By Annette Sugden
How to Stop Google From Calling My Business Robocalls and phone scams are on the rise. According to the FCC, nearly half of the calls consumers receive in 2019 are spam. One type… By Annette Sugden
5 Warnings You Need to Hear About Google’s Review Policy One of the best ways to boost your brand online is through positive user reviews. Unfortunately, most people don’t take the time to leave comments… By Rubi Centeno
The Power of Links & Anchor Text in Your SEO As any business knows, search engine optimization is crucial for building a stronger and more productive marketing strategy. However, there are so many components related… By Rubi Centeno
5 Common SEO Mistakes You’re Making (and How to Avoid Them) Search engine optimization (SEO) is an excellent, cost-effective way to get traffic to your small business website. However, there are some pitfalls to avoid. Follow… By Annette Sugden
How to Remove Fake Google Reviews Most businesses will not dispute the power of Google reviews. They can tarnish a business’s reputation in the blink of an eye. Less than glowing words… By Kandice Tyler
10 Ways to Get Free Online Advertising (Including Google) When asked about the best way to advertise your small business online and off, do answer, “I don’t?” What if we told you, there are… By Dorothy Wolden
What is a Digital Marketing Agency & What Do They Do? Simply put, a digital marketing agency is a marketing agency that has adapted to the ever-changing business landscape of the digital age. As a leading… By Dorothy Wolden
7 Reasons to Consider Hiring a Digital Marketing Agency The advent of the internet and its rapid adoption has significantly transformed the global marketplace. It has provided business owners with countless opportunities to engage… By Dorothy Wolden
Top 5 Digital Marketing Trends for Small Businesses in 2021 Businesses of all sizes need to have a creative marketing plan in place to stay competitive. If you own or run a small business, it’s… By Rubi Centeno
A Complete Local SEO Checklist for Small Businesses Is your business visible to your customers? Let’s say you run a restaurant. There are plenty of restaurants out there, and keying in, let’s say,… By Dorothy Wolden
5 Great Marketing Tips for Your eCommerce Business in 2021 When you own an eCommerce business, it’s all about making sales. Often, more marketing goes hand in hand with more sales. If you want to… By Dorothy Wolden
Best Marketing Campaign Ideas During the Pandemic When we rang in 2020, no one knew what the year had in-store for us. No one could’ve predicted that, in mid-March, governors across the… By Dorothy Wolden
8 Ideas for a Successful Small Business Saturday in 2019 Are you planning something big for this year’s Small Business Saturday? If not, you ought to! Below are some compelling reasons for why you should… By Tyson Copeland
Are Google My Business accounts free? What we know about the Google My Business consumer survey. Last month, Google My Business sent out a mysterious survey to some of its… By Kandice Tyler
Is Google+ Shutting Down For Small Businesses in 2019? Yes, Google + is shutting down for everyone, including your small business. Originally, the tech giant had planned to just shut down the consumer version… By Annette Sugden
How Amazon’s Alexa is Changing Small Business With smart speakers and digital assistants like Amazon’s Alexa and Google Digital Assistant, there’s no doubt that voice search and AI are quickly changing online… By Annette Sugden
2018 Top 3 Google Updates that Impact Small Business The word ‘Google’ paired with ‘Update’ has the potential to strike fear into the hearts of SEOs and marketers everywhere. Let’s face it. The… By Dorothy Wolden
Google Rebrands Adwords, DoubleClick and More Goodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often… By Annette Sugden
Google Announces New Help for Service Area Business Listings It looks like Google is ready to give some love to service area businesses after all. For nearly 2 months now some service area businesses… By Annette Sugden
Google My Business Removes Business Hours for Some Categories In what continues to be a whirlwind of a week for Google My Business updates, our talented team of GMB sleuths (aka our Local Listings… By Dorothy Wolden
Update: Google Expands Menu Feature to Services Business Last Thursday, our Local Listings Department noticed something interesting with a few of our clients’ Google My Business profiles in the form of the ability… By Annette Sugden
Google Adds Services to Menu Area of Google Maps App Google seems to be slowly rolling out or testing a new Google My Business feature. At about 10 am this morning, Local Listings Specialist Team… By Annette Sugden
5 PPC Best Practices to Get You Ready for 2022 Internet marketing is a constantly evolving field, so it’s essential to stay up to date on new developments. And that includes your online advertising efforts,… By Dorothy Wolden
5 Tips to Help You Win Big with Facebook Video Marketing You already know that social media is an integral part of your digital marketing strategy. However, one component of social media that holds a bit… By Andrew Esposito
How to Calculate the Perfect Facebook Ad Budget When it comes to promoting your business, one of the best methods is paid advertising. Facebook has transformed how companies, both big and small, can… By Kandice Tyler
6 Chrome Extensions to Help with Your PPC Campaigns As far as web browsers go, nothing is quite as helpful or versatile as Google Chrome. Since its inception, Chrome has become the browser of… By Tyson Copeland
Why Your Google Ads are Getting Disapproved and How to Fix Them When it comes to online advertising, pay-per-click ads are one of the best models for driving traffic to your website and landing pages. Google AdWords… By Tyson Copeland
9 Tips for Launching Your First Google Ads PPC Campaign If you want to search for something online, you “Google” it. While Google wasn’t the first search engine, it has become the most valuable. In… By Mesha Corey
How iOS 14 is Impacting Your Facebook Ads Campaign If you run a small business today, then you probably know the importance of having a strong social media presence. With hundreds of millions of… By Ashlie Kim
8 PPC Mistakes That Kill Your Campaign and How to Fix Them Pay-per-click (PPC) marketing is one of the greatest digital marketing channels that businesses of various sizes can employ to reach customers. It helps companies to… By Dorothy Wolden
The Complete Guide to the Cost of Google Ads 65% of small-to-midsized businesses invest in PPC (pay-per-click) advertising. Most of these enterprises spend a significant portion of this expenditure on Google Ads (previously Google… By Andrew Esposito
How to Maximize Your Paid Media Through Tough Financial Times Tough economic times hit everyone hard—especially small business owners. Unfortunately, small businesses are often already operating in a lean capacity and there’s not much fat… By Dorothy Wolden
What is PPC Management and Do I Need to Run Paid Ads? Your online presence is vital to your business success. Search engine optimization is one way to get traffic to your website. Users go to a… By Dorothy Wolden
How to Advertise on Google and Get an ROI Google Ads allow you to show your ads to the right people, in the right place and at the right time. By targeting adverts for… By Müge Jones
