7 Reasons to Consider Hiring a Digital Marketing AgencyThe advent of the internet and its rapid adoption has significantly transformed the global marketplace. It has provided business owners with countless opportunities to engage the masses and market their products. In this fast-paced world of digitization, it’s increasingly becoming challenging for organizations to maintain…
A Small Business Guide on How to Write a Blog PostMost small businesses have a blog on their website. Whether you had a designer create a site for you or bought a stock template to customize, a blog section is standard these days—and for good reasons. A blog can be your small business’ most powerful…
A Comprehensive Guide to Local SEO in 2021SEO is an overall important aspect of any marketing strategy. However, any good marketer knows that it’s useless to spend millions targeting a general audience. Excellent and effective marketing aims at spending money only on people you view as relevant clients. The most effective form…
SEO Basics: How Keywords Help Your Business Get Found OnlineYou’ve heard it before: Your website needs keywords! But what are keywords, and why can’t Search Engine Optimizers stop talking about them? Put simply, keywords… By Dorothy Wolden
The Evolution of Word of Mouth92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy… By Dorothy Wolden
The Importance of a Google Plus Local Page to your Small BusinessWe’ve told you how online reviews are the new word of mouth for businesses. More and more consumers flock to online review sites before patronizing… By Dorothy Wolden
The Importance of Accurate and Consistent Local Directory ListingsIf you have a small business, whether or not you have a website or are doing any type of local online marketing, your business probably… By Annette Sugden
6 Google Alternative Search Engines to Use in 2021Even with a global online market share of 88%, more and more users online are looking for alternatives to Google. It’s become so engrained in… By Tyson Copeland
Bing SEO: Beginner’s Guide to Optimizing for Bing SearchIn this article, we’ll look at Bing Search Engine Optimization fundamentals, why businesses need to take Bing more seriously, and tips to optimize SEO for… By Dorothy Wolden
DuckDuckGo vs Google: Everything You Need to KnowWhat is DuckDuckGo? DuckDuckGo is an online search engine whose main selling points to its customers and leverage against its competitors is its simplicity and… By Tyson Copeland
Seven Essential SEO Strategies for Multilocation BusinessesHow Multi-Location SEO Differs Whether a local one or a big corporation with multiple locations, any company requires a local online presence to succeed in… By Tyson Copeland
Seven Ways SEO Can Improve Your Organic Search ResultsAppearing on the first Google pages can have many benefits including a higher ROI for your business. Many searchers often see businesses on the first… By Tyson Copeland
Seven Essential SEO Strategies for FranchisesHow Franchise SEO Differs There has been a change in the behavior and journey of franchise customers. Franchise marketing and operations have to adopt digital… By Dorothy Wolden
Five Proven Ecommerce SEO Strategies That Drive TrafficHow is SEO for E-commerce Different? Most businesses don’t know where to start when it comes to e-commerce SEO, and some get it wrong. So,… By Tyson Copeland
Eight Reasons SEO Services Provide More Profit to Small BusinessAs a small business owner, why should you be concerned with Search Engine Optimization (SEO)? It’s common knowledge that consumers are likely to visit a… By Tyson Copeland
7 Effective SEO Techniques to Drive Organic Traffic in 2021Now, more than ever, it is crucial that you are making your mark in Google Search. Why? Check these numbers out: About 3.5 billion Google… By Rubi Centeno
Google Page Experience Update: How to Optimize Your Website in 2021Earlier last year, Google announced its grand plan to begin ranking web pages based on how easy they are to interact with. This update —… By Rubi Centeno
What is the Best Way to Get SEO at a Reasonable PriceIn the modern era, when someone is looking for products and services, they tend to turn to the internet for help. They will visit a… By Tyson Copeland
7 Ways to Improve Your Local SEO Right NowStatistics show that 46% of searches on Google are for local businesses. Customers search for the best services and products near them. They need answers,… By Tyson Copeland
7 Reasons to Consider Hiring a Digital Marketing AgencyThe advent of the internet and its rapid adoption has significantly transformed the global marketplace. It has provided business owners with countless opportunities to engage… By Dorothy Wolden
Top 5 Digital Marketing Trends for Small Businesses in 2021Businesses of all sizes need to have a creative marketing plan in place to stay competitive. If you own or run a small business, it’s… By Rubi Centeno
A Complete Local SEO Checklist for Small BusinessesIs your business visible to your customers? Let’s say you run a restaurant. There are plenty of restaurants out there, and keying in, let’s say,… By Dorothy Wolden
10 Local and Affordable SEO Strategies for Small BusinessesWhat is Local SEO? SEO stands for search engine optimization. It focuses on the strategies and activities that boost your visibility on a global level.… By Tyson Copeland
A Simple Guide to Optimization for Local SearchIn the ever-evolving digital world, all businesses should strive to digitize their processes to survive the competition. Creating an online presence is the first step… By Tyson Copeland
7 Ways to Improve Your Local SEO Right NowStatistics show that 46% of searches on Google are for local businesses. Customers search for the best services and products near them. They need answers,… By Tyson Copeland
A Comprehensive Guide to Local SEO in 2021SEO is an overall important aspect of any marketing strategy. However, any good marketer knows that it’s useless to spend millions targeting a general audience.… By Rubi Centeno
100 Hottest Keywords for Local Roofing CompaniesIn today’s world, digital marketing is one of the cornerstones of every advertising campaign. Including roofing, when someone is looking for products or services, they… By Tyson Copeland
The Ultimate Local SEO Strategy for Small Business OwnersIn today’s era, it is critical to have a strong online presence. The reality is that when people are looking for products and services, they… By Tyson Copeland
Ideas for Marketing Your Roofing Company That Small Business Owners Should Try TodayWhen operating and marketing your roofing business, finding leads can be a major challenge. Luckily, there are multiple ideas you can implement to ensure a… By Dorothy Wolden
Start Planning Your Holiday Season Campaigns NowThe holiday season is always an important time for retailers and an opportunity to bolster sales before the end of the year. This year has… By Dorothy Wolden
Best Marketing Campaign Ideas During the PandemicWhen we rang in 2020, no one knew what the year had in-store for us. No one could’ve predicted that, in mid-March, governors across the… By Dorothy Wolden
5 Great Marketing Tips for Your eCommerce Business in 2021When you own an eCommerce business, it’s all about making sales. Often, more marketing goes hand in hand with more sales. If you want to… By Dorothy Wolden
Best Marketing Campaign Ideas During the PandemicWhen we rang in 2020, no one knew what the year had in-store for us. No one could’ve predicted that, in mid-March, governors across the… By Dorothy Wolden
8 Ideas for a Successful Small Business Saturday in 2019Are you planning something big for this year’s Small Business Saturday? If not, you ought to! Below are some compelling reasons for why you should… By Tyson Copeland
Are Google My Business accounts free? What we know about the Google My Business consumer survey. Last month, Google My Business sent out a mysterious survey to some of its… By Kandice Tyler
Is Google+ Shutting Down For Small Businesses in 2019?Yes, Google + is shutting down for everyone, including your small business. Originally, the tech giant had planned to just shut down the consumer version… By Annette Sugden
How Amazon’s Alexa is Changing Small BusinessWith smart speakers and digital assistants like Amazon’s Alexa and Google Digital Assistant, there’s no doubt that voice search and AI are quickly changing online… By Annette Sugden
2018 Top 3 Google Updates that Impact Small Business The word ‘Google’ paired with ‘Update’ has the potential to strike fear into the hearts of SEOs and marketers everywhere. Let’s face it. The… By Dorothy Wolden
Google Rebrands Adwords, DoubleClick and MoreGoodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often what… By Annette Sugden
Google Announces New Help for Service Area Business ListingsIt looks like Google is ready to give some love to service area businesses after all. For nearly 2 months now some service area businesses… By Annette Sugden
Google My Business Removes Business Hours for Some CategoriesIn what continues to be a whirlwind of a week for Google My Business updates, our talented team of GMB sleuths (aka our Local Listings… By Dorothy Wolden
Update: Google Expands Menu Feature to Services BusinessLast Thursday, our Local Listings Department noticed something interesting with a few of our clients’ Google My Business profiles in the form of the ability… By Annette Sugden
Google Adds Services to Menu Area of Google Maps AppGoogle seems to be slowly rolling out or testing a new Google My Business feature. At about 10 am this morning, Local Listings Specialist Team… By Annette Sugden
8 PPC Mistakes That Kill Your Campaign and How to Fix ThemPay-per-click (PPC) marketing is one of the greatest digital marketing channels that businesses of various sizes can employ to reach customers. It helps companies to… By Dorothy Wolden
The Complete Guide to the Cost of Google Ads65% of small-to-midsized businesses invest in PPC (pay-per-click) advertising. Most of these enterprises spend a significant portion of this expenditure on Google Ads (previously Google… By Andrew Esposito
How to Maximize Your Paid Media Through Tough Financial TimesTough economic times hit everyone hard—especially small business owners. Unfortunately, small businesses are often already operating in a lean capacity and there’s not much fat… By Dorothy Wolden
What is PPC Management and Do I Need to Run Paid Ads?Your online presence is vital to your business success. Search engine optimization is one way to get traffic to your website. Users go to a… By Dorothy Wolden
How to Advertise on Google and Get an ROIGoogle Ads allow you to show your ads to the right people, in the right place and at the right time. By targeting adverts for… By Müge Jones
SEO vs PPC, Which is Better for Achieving my Business GoalsSmall business owners like you want to know which is better, SEO or PPC? After all you may have heard that SEO takes a long… By Rubi Centeno
How to Run a Successful Display Ad Retargeting CampaignFor online businesses, conversion rates are a matter of life and death. According to a recent article from Forbes, the average conversion rate is only… By Müge Jones
How Does Pay-Per-Click Advertising Work & Should I Do It?Paid search is a digital marketing technique that allows advertisers to display ads on search engines such as Google or Bing. Apart from pay-per-click, other… By Müge Jones
4 Things to Look for When Choosing a Google Ads Management AgencyAs you shape your digital marketing strategy, you will consider the various options available to you. You will also look for ways to get the… By Müge Jones
6 Carpet Cleaning Marketing Ideas That WorkConsidering the number of residences and offices that have carpets, there is no doubt that the demand for carpet cleaning services is high and will… By Kandice Tyler
6 Car Dealership Marketing Ideas That WorkIn 2019 the automotive industry in the US grossed $752 billion in output. The market is also incredibly competitive, with many car dealers jostling for… By Kandice Tyler
Common Google & Facebook Ad’s Abbreviation MeaningsMarketing has become very dynamic. While there was a time when billboards, print media, and TV commercials could do all the work to sell products,… By Dorothy Wolden
